Review Business Or Brand Grow Your Trust Sell More Earn More
Creating a brand for your business can be one of the most challenging aspects of building it. But it is also one of the most important. That’s because people don’t buy a product or service; they buy the story that’s attached to it. And that’s part of what your brand is.
Much more than a name, a logo, or a tagline, you can think of your brand as your business’ personality. It’s also one of the most powerful ways you establish credibility, communicate your message, and stand apart from everyone else doing or selling something similar as you.
When people first decide to start a businesses, they oftentimes think that having a logo and an Instagram account will be enough — enough to hit their sales targets, enough to build a community of loyal customers, enough to attract their dream partnerships. But the truth is, these things are just pieces of a much bigger (and strategic) picture.
So, you already know that establishing your brand guidelines is the first move. But you also want to be sure you’re sticking to them over time and throughout your business journey. A great way to do this is by scheduling regular brand reviews.
Why Every Business Should Do A Routine Brand Review
Creating a ton of amazing content that your audience really cares about is hard work, am I right? It’s not an easy thing to do. In fact, it takes a lot of time and energy. A brand review can help you determine what’s been working, what hasn’t, and what opportunities you might actually be missing out on that could move your business forward.
It can also help with having a better understanding of the strengths and weaknesses in your business. Now, even if you’re not a data nerd like I am, you have to admit that’s pretty cool to know how your content is doing especially after pouring your heart and soul into building this amazing business of yours.
So, how often should you be reviewing your brand? I recommend doing a brand review every 6 months, but at the very least, you should be checking in annually. The beginning of the year is a great time for it as well with the previous year still fresh in your mind, which can make it easier to evaluate.